I am traveling back from a special buyers meeting held by one of the largest manufacturers of flooring in the world. These meetings tend to get into my head. I am reminded that LVP, or luxury vinyl plank, is still the fastest-growing flooring category in the US. If so, why don’t we know more about this popular product besides that its a waterproof one? Well, pull out our notepad, and I will tell you what I know about luxury vinyl planks. I'll share the good, the bad, and the ugly. Who’s ... Read more...

In 2026, thick lvp flooring isn’t just a “nice to have” upgrade. One of the biggest shifts is that wear layers can now run as high as 28 mils, and that matters when life happens, pets get muddy, and guests drag in who knows what on their shoes. Most lvp planks range their total thickness from 3mm to thicker planks with a 8mm plank thickness. Tile products and laminate click lock options try to mimic the vinyl rigid core playbook on plank thicknesses to make similar high-traffic areas ... Read more...

If you're shopping for the most popular vinyl plank flooring colors, here’s the truth right out of the gate. About 91% of homeowners are choosing neutral colors like gray, brown, beige, and white, and that tells you everything you need to know about what actually works. We’re not talking showroom pretty either. We’re talking muddy dog paws, dropped laundry baskets, and rental turnovers. Real life. That’s where vinyl plank flooring earns its keep, especially when you buy it as cheap ... Read more...

SPC flooring is thrown around as the holy grail of vinyl plank floors. We will explain why it deserves praise but also the drawbacks of this rigid vinyl floor. Many customers ask, "What is SPC Flooring?" SPC vinyl planks is a type of luxury vinyl plank flooring. The SPC stands for Stone Polymer Composite. A SPC floor has a core made of limestone, hardening additives, and plastic stabilizers. This is a popular choice because it looks great, it's waterproof, and it's extremely durable. When  ... Read more...

If you've been standing in a big-box aisle trying to decide between Pergo and SmartCore, you're not alone, and here's a number that might surprise you: Mohawk Industries, the parent company behind Pergo, pulls in $10.08 billion a year. That's the kind of corporate muscle you're paying for every time you grab a box off the shelf, and it's exactly why we're going to break down pergo vs smartcore the way we break down everything else around here, straight and honest. Key Takeaways SmartCore is ... Read more...

Luxury vinyl flooring is the fastest growing segment of the flooring industry. It growing faster than my need for quick naps throughout the day. This trend has been going on for a few years now.  The product design behind these floors are mainly targeted to people who want a cheaper floor that looks great. However Lifeproof try pretty hard to keep the wear layer hidden from view. It makes sense though. They look great, and install easily. Oh...and they can be cheaper than hardwood floors. ... Read more...

Traditional vinyl flooring is a go-to choice for moisture-prone areas like bathrooms, kitchens, basements, and laundry rooms when shopping for cheap flooring. However, luxury vinyl plank flooring (LVP)  is quickly gaining popularity as one of the superior flooring options, offering enhanced durability, style, and performance. For years, everyone chose standard vinyl flooring for a cheaper waterproof solution and gave it no second thought. People and preferences change – and now there are ... Read more...

Here's a number that surprises most homeowners: underlayment thicker than 3mm to 4mm can actually cause click-lock joints to fail, according to flooring engineers. Meanwhile everybody's still asking us how many millimeters thick their planks should be. Why integrated underlayment matters more than the plank thickness comes down to one simple fact: the plank is just the top layer you walk on, but the underlayment decides whether that floor stays quiet, dry, and locked together for the next ... Read more...

Not all wood-look vinyl plank is created equal. Two boxes can sit side by side on a store shelf, both labeled "waterproof luxury vinyl plank," and look nearly identical in a photo. Install one across a living room floor and it reads as real wood. Install the other and within a week your eye starts catching the same knot, the same grain swirl, over and over. That difference almost always comes down to one thing: the print film and how often it repeats. This guide breaks down what to look for ... Read more...

Here's a number that should stop you cold before your next flooring purchase: most waterproof laminate warranties only cover topical water for 72 hours before coverage disappears completely. That's it. Three days. After that, the manufacturer walks away, and the truth about waterproof warranties starts to look a lot less reassuring than the sales sticker on the box. We've sold a lot of waterproof flooring over the years, and we've read a lot of warranty booklets that most customers never ... Read more...